Open Houses
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logos.gif (3316 bytes)                 OPEN HOUSES

OPEN HOUSES--The frequency of holding open house is different in our two programs.

2% BY OWNER PROGRAMS-- Open houses are extremely important in the 2% By-Owner program since they are the main method of reaching potential buyers. We will hold open house as often as possible depending on the number of houses we have for sale. We instruct sellers how to hold open houses, and encourage them to hold them when we are not available.

3% MLS PROGRAMS--We strive to hold at least two open houses per month. The exposure on the MLS is the main method of reaching potential buyers and open houses are not as critical as when selling By-Owner.

Early in the sell cycle we hold a broker open house during the week for agents. In the South Bay area Broker open houses are scheduled for particular cities on particular days of the week.  Thus agents can visit multiple properties in one city in one day. 

GENERAL--Many agents will tell you that open houses are not effective and that agents use open houses only as a weekend offices to obtain buyer prospects.  We can assure you that open houses work!  In both of our programs, most buyers will first see properties during open houses. The first few open houses draw the most visitors. Thus, it is important to price the property competitively from the start.

When one of our staff is not available, we encourage our sellers to hold open houses themselves.  They simply show the property and refer the buyer prospects to us for additional information.  net7arrow.gif (5246 bytes)

We provide open house signs for the yard and signs with directional arrows to be placed at strategic locations to lead prospective buyers from main streets to the open houses.